Question

Topic: Taglines/Names

Need Tagline For Teen Girl Life Coaching

Posted by Anonymous on 7/2/2013 at 1:03 AM ET 250 Points
I am a TEEN GIRL LIFE COACH offering one-on-one sessions, small groups and mom/daughter retreats.

I have a double market. Parents (mostly moms) and Teens. Have to convince moms to hire me and convince the girls I'm cool enough and worth their time...

My logo is a spinoff of the emoji <3 (heart) and live.laugh.love.

I know I need a tagline, but I am stuck. I have hired a great copyrighter, so I just want something unique and off the wall/non-traditional.
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RESPONSES

  • Posted by Moriarty on 7/2/2013 at 3:40 AM Accepted
    Okay: let's turn this all around - and I'm a little surprised that your copywriter hasn't already done this because it's what marks out the better ones. The point is what your customers see in what you do. Not what you want to tell people.

    Ever notice how the boring men at the parties are always talking about themselves? How despite them being the father of the host, they're only surrounded by people who *have* to be near him for political reasons? Look at their faces: they're all bored to distraction. Or aren't listening any more because they can barely stand up!

    Well that's what most people do with their copy!

    A few questions then: what are your current flock (herd? gaggle?) of young ladies saying about you when you're together, and when you're not. Because this will be key to engaging them, both in your tagline and your copy. Because it's way harder to engage people when you're talking to yourself. Now most advertising is egoistic - even if it's not consciously done. I've only just emerged into the light myself, so I know how hard it is to do on your own. It was my pal Mieke who pulled me out of the bushes. Backwards.

    Because looking at things from this perspective will do a little more than "convince" your target mums. It'll be the start of your establishing a level of trust that will be tangible before you even meet.

    So to reiterate:

    1) What are your girls chatting about when they mention you?
    2) What are your girls' mums saying about you?
    3) Most important of all: what do these girls (and their mums) say about you to others that tells them you're the one to go to?

    Fair Warning: all these are basic questions for my own copywriting business. Anybody working as a copywriter should be asking them before they've even met you.
  • Posted by Jay Hamilton-Roth on 7/2/2013 at 8:15 AM Accepted
    It's going to be hard to build trust in a brief tagline (and by being off-the-wall, you're like to not have anyone trust you). Instead of trying to do too-much, why not simply use something like:

    Jennifer Lyons
    Teen Girl Life Coach

    -or-

    Jennifer Lyons
    Teengirl & Family Coaching
  • Posted on 7/2/2013 at 10:09 AM Author
    Moriaty,
    To answer your questions, they aren't saying anything yet, as I am just preparing to launch. Hypothetically speaking they would say,
    1. Girls chatting about my fun--loving personality. She is cool, fun, she challenges me just enough.
    2. Mums probably saying yeah she is young and relatable and thank god she is around to help b/c i'm tired of growing gray hair and losing sleep.
    3. You should go see her b/c she is worth every penny.

    Hope that helps :) ??
  • Posted by Moriarty on 7/2/2013 at 2:40 PM Member
    Well, as someone who got grey hairs looking after her infant daughter who couldn't sleep ... her teenage years were positively blissful by comparison ;-)

    How about

    cool yet considerate
    plays it cool whilst handling hot coals
    Giving more than she gets
  • Posted on 7/2/2013 at 2:51 PM Author
    Ok I like your feedback. I woke up in the middle of the night with:

    Helping Girls Make Their Worlds Go Round

    Thought it tied in with my logo? Thoughts?

    Or
    Motivating Girls to Shine Bright Like Diamonds
  • Posted by Moriarty on 7/2/2013 at 4:41 PM Member
    I think the best thing to do now is to ask those people you think are most likely to use your services!

    I happen to like the flavor of the second but it's wordy. You could go for "Make 'em diamond bright" but not too much or they'll get angry messages from the forum moderators ...

    Making Girls diamond bright
    Making girls shine (isn't that enough??)
    Motivating girls to shine (no diamonds)

    Try them!!

    You've got something to go on. To be honest, the feedback you get from them will be worth more than my opinion - because they're real and you'll get more idea from the other things they say. Comments like this are easily misinterpreted.

    Oh, and just to make sure you're on the right track, take one idea you didn't like ;-) That way you'll know if the resonance is genuine!

    Does this make any sense?
  • Posted on 7/2/2013 at 4:59 PM Author
    Awesome!!! Thank you!
  • Posted by Moriarty on 7/2/2013 at 5:24 PM Member
    Let us know how you get on, okay? It's always nice to know the final outcome.

    To your success!
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