Question

Topic: Taglines/Names

Need A Tagline Child Care Resource And Referral

Posted by kjackson on 7/2/2013 at 10:35 AM ET 125 Points
Our current tagline is connecting families and businesses to quality child care. We feel that this includes the peice where we work with parents to help them find child care but doesn't include the work that we do to improve the quality of child care programs. We provide resources and referrals to help families find child care, provide on site technical assitance to child care programs and provide personal services to help employees of corporations find child care.
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RESPONSES

  • Posted on 7/2/2013 at 10:50 AM Accepted
    "Connecting families and businesses to quality child care."
    This is your original tag line, correct?

    The two services you offer make it difficult to fit them both into one tag line. My best shot at modifying what you currently have to encompass the other aspect of your business is "Improving child care programs and connecting you [or businesses and families] to quality child care services."

    This is simple and straightforward like your previous tag line. The other option is to brand your services separately so you can have separate tag lines depending on who you are targeting.

    I hope this helps!
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