Question

Topic: Taglines/Names

Assistance Naming Charity Concert/raffle

Posted by mroyce on 7/2/2013 at 9:31 PM ET 250 Points
I am the chairwoman of a nonprofit organization that assists families and friends of innocent murder victims in various ways ranging from financial to emotional. Currently I am organizing a benefit concert and raffle, but I am having trouble thinking of a great name for the event. If successful, this concert will be a yearly event. We have a handful of well-known local rock bands confirmed. Any help would be greatly appreciated!
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RESPONSES

  • Posted by SteveByrneMarketing on 7/2/2013 at 11:35 PM Accepted
    How about, Innocence Shines Bright ("Innocence Is Brilliant" lyrics)
  • Posted by mroyce on 7/2/2013 at 11:42 PM Author
    Thank you, Steve. I was trying to avoid certain words that could be misleading. I originally thought Rock for the Lost but worried that implied missing persons. My first thought upon seeing "innocence" is of young children, and, while sadly there have been many young children murdered in Tucson over the years, I would not want others to have the same misconception. Is it just me? I appreciate you taking the time to weigh in! I shall keep your suggestion in mind.
  • Posted by mroyce on 7/2/2013 at 11:44 PM Author
    Sorry, I am new to this forum and mistakenly closed the question. I will try to reverse that or repost.
  • Posted by SteveByrneMarketing on 7/3/2013 at 12:25 AM Member
    [aside: Carrie, I'll be happy to give up the points so Melissa Royce can reverse/repost.]
  • Posted by SteveByrneMarketing on 7/3/2013 at 2:38 PM Member
    Melissa, I don't know if the word "innocence" necessarily means or connotes only children for your target audience. You would have to ask some of them for feedback. I think the challenge here is to find a name that, while not upbeat, isn't a buzz killer for the concert.

    Rock For The Departed
    Rock For The Survivors
  • Posted by SteveByrneMarketing on 7/3/2013 at 3:49 PM Member
    btw - you're going to have a lot of musical talent for this event. Maybe you could add a songwriting contest that speaks specifically to your message. With an accompanying video production, it could go viral on YouTube and the like.
  • Posted by zmvgoncalves on 7/5/2013 at 9:06 PM Member
    The Annual Rock Benefit Concert
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