Question

Topic: Taglines/Names

Tagline For 3-star Boutique Hotel

Posted by Anonymous on 7/4/2013 at 12:02 AM ET 250 Points
Hi everyone! A new 3 star city hotel located in the centre of Kota Kinabalu City, Sabah Malaysia). I am thinking of something of a mix between business and pleasure as the target market is both business people as well as tourists. All ideas are much appreciated. Thank you in advance.

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RESPONSES

  • Posted by Moriarty on 7/4/2013 at 12:54 AM Accepted
    Your tagline needs to reflect the reality of what your customers find when they arrive. In other words, it prepares them to enjoy the things you do best - and make sure they haven't gotten the wrong idea about your place.

    Now hotels are alarmingly similar these days, and you can be in a hotel room in HongKong and it's no different from being in a hotel room in Chicago, Amsterdam or Moscow. So what does your hotel do that makes it different, and nicer?
  • Posted by Jay Hamilton-Roth on 7/4/2013 at 8:19 AM Accepted
    3 Stars For Everyone
    In The Heart of Kota Kinabalu
    New Luxury in Kota Kinabalu
  • Posted on 7/4/2013 at 2:26 PM Accepted
    What do you want your tagline to communicate? And why do you want a tagline?

    What's the name of the hotel?
  • Posted on 7/4/2013 at 11:23 PM Author
    Thank you for the feedback everyone. The name of the hotel is Dreamtel Kota Kinabalu. Hotel taglines are traditionally used in all hotels in Malaysia like it is a must.
  • Posted by Moriarty on 7/5/2013 at 5:01 AM Accepted
    Which is fair enough. Do you want a generic tagline, or one that engages your customers and tells them what to expect when they arrive? If the latter, my questions stand.

  • Posted on 7/5/2013 at 12:22 PM Accepted
    Dreamtel Kota Kinabalu
    Luxury in the Heart of the City
  • Posted by Moriarty on 7/5/2013 at 12:30 PM Accepted
    Meet your dreams in the Dreamtel
    Dreamtel meets your dreams
    Meeting everyone's dreams
  • Posted by zmvgoncalves on 7/5/2013 at 9:19 PM Accepted
    Dreamtel Kota Kinabalu Hotel it's time for perfection.
    Take it easy with Dreamtel Kota Kinabalu Hotel.
    Dreamtel Kota Kinabalu Hotel put the World to sleep.
    Dreamtel Kota Kinabalu Hotel is a gift.
    My Dreamtel Kota Kinabalu Hotel and me
    Dreamtel Kota Kinabalu Hotel the choice of all.
  • Posted on 7/11/2013 at 11:47 PM Author
    Thank you all for your feedback. Appreciate it a lot!
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