Question

Topic: Branding

Gluten Free Cookie Company Name

Posted by savvychic52 on 7/5/2013 at 8:04 PM ET 250 Points
I need a clever name for a gluten free cookie business I am starting. I make delicious chocolate chip, mint chocolate chip, double chocolate and peanut butter cookies. My dilemma is I don't know if I want to have gluten free in the name or listed right below the name. I don't know if I want my name to be in it or to have a more gimmicky, "Custom Cookies" type of name. My colors are mint green and dark chocolate brown and I already have the boxes. I'm trying to get the name branding right to get the cards and design my website.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gary Bloomer on 7/5/2013 at 9:04 PM Accepted
    The product name and the company name are two different things. Your company can be called anything because that's not what people are buying and eating with their glass of milk. The product name needs to be relevant and compelling but it does not necessarily need to be clever. If the gluten free buyer is your ideal buyer, aim the product name at that buyer.

    What you have here is a decision, not a dilemma. If teh gluten free side of things has enough appeal and is positioned relevant;y enough you won't need a gimmick.

    Why not simply use Savvy Chic?
  • Posted by savvychic52 on 7/5/2013 at 9:12 PM Author
    That's very true, I never thought about the difference between the product and the company and how thw product just simply needs to be aimed at the buyer. Like create a mint line of cookies simply called "Mint. gluten free cookies" or a line called "Sensitive cookies: Delicious cookies for the gluten sensitive" . I'm going to try to make it simple though..
  • Posted by zmvgoncalves on 7/5/2013 at 9:14 PM Member
    Mama Cookies
    Yummy Cookies
    As sweet as you Cookies
    Savvvvy Gluten Free Cookies
    Crazy Chic Gluten Free Cookies
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)