Question

Topic: Taglines/Names

Name For Business Consulting

Posted by swalser on 7/24/2013 at 7:12 AM ET 25 Points
Looking for a catchy business name, easy to remember, reflecting key concepts such as integration IT and Business, connected/network thinking, streamlined processes, .....
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/24/2013 at 8:07 AM Accepted
    The name should connect with your prospective clients.
    - Who are they?
    - Located where?
    - Size?
    - Business niche?
    - Why should they hire YOU (instead of your competition)?
  • Posted by swalser on 7/24/2013 at 8:14 AM Author
    The name should connect with your prospective clients.
    - Who are they? >> Mainly Financial Industry but whenever there is a business that streamline, optimize there processes. Also companies that are interested in increasing their performance by implementing ERP solutions such as SAP.
    - Located where? >> Global but mainly Europe
    - Size? >> any size.
    - Business niche?
    - Why should they hire YOU (instead of your competition)? >> Providing comprehensive (end-to-end) integrated solutions

    Read more: https://www.marketingprofs.com/ea/qst_question.asp?qstid=41731#ixzz2ZxpvV9s...
  • Posted by Moriarty on 7/24/2013 at 9:04 AM Accepted
    Being a consultant means dealing with people first. Your character is your biggest asset, and sharing it with others by hinting at it through your business name will help to get you the kind of people who not only need what you do, but will respond well to the way you do it.

    Sure, it'll mean upsetting a few people - usually they're the kind of people who would be upset anyway. They're the kind of people who would talk behind your back whilst agreeing with everything you say to your face.

    I'm saying this because the answers you've given Jay are way too broad. The more specific you can be about your target market, the better. More to the point, you need to be specific about the kind of people who need your style most. Which isn't quite the same thing.

    In the mean time, since you asked, I will give you some names. See if you like them (or not) -

    Streamline Financial - Streamlining your profits
    Beginning to end - streamlining your systems for maximum profits.
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