Question

Topic: Taglines/Names

Help! Fashion Tagline Wanted

Posted by scarfnerd on 7/30/2013 at 6:07 AM ET 500 Points
I am starting a fashion line -still getting launched phase. I do a lot of unique scarves, long skirts, and tops. A little bit french inspired. A little bit retro meets cutting edge. Definitely on the modest side. Feminine. Like to bring out beauty. Want to make a statement about defining your own style. Ideas?
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RESPONSES

  • Posted by Moriarty on 7/30/2013 at 8:24 AM Accepted
    Un peu de shabby chic?

    Now - this niche is already well populated and expectations are not only high but well formed. That means you need to do something differently. Since you don't have customers yet, you can't get real answers from asking them. However you do need to stand out in some gentle way, in a way that will seem obvious to your best kind of customer (and you'll be part of the crowd to everybody else - which makes this kind of standing out a lot less scary!).

    This is more about *how* you do things than the things you do. It's what'll give your shop that whiff of filter coffee mixed with a tinge of mustiness. The kind of place you like being, and your best customers too. They don't mind the mustiness because they know your stuff is freshly washed. They come back because of the atmosphere and your company.

    And since you ask, a few taglines that might make your ears prick. I hope

    Chic du rives gauche
    It's shabby, it's chic
    A la mode du shabby chic (you can always tell when I'm in a rut!)
    Vive la difference, vive la mode

    Mix, match, throw the lot in the bin (I would). Which do you like, if any? You may also mark me out of ten for my French - which isn't on my list of the languages I speak.

    M
  • Posted by scarfnerd on 7/30/2013 at 8:31 AM Author
    curious -as to what part of the description invoked shabby?
  • Posted by Jay Hamilton-Roth on 7/30/2013 at 8:41 AM Accepted
    The Cute Edge
    Ladies On The Cutting Edge
    Tomorrow's Style Inspired By Yesteryear
  • Posted by Moriarty on 7/30/2013 at 9:03 AM Member
    My apologies. It's a term that's used to suggest what I imagined you were aiming at "shabby chic"

    I'm sorry if I offended you.

  • Posted by scarfnerd on 7/30/2013 at 9:10 AM Author
    Not at all - I was trying to understand.
  • Posted by Moriarty on 7/30/2013 at 9:14 AM Member
    Thankyou.
  • Posted by Dorothy Vernon-Brown on 7/30/2013 at 10:21 AM Accepted
    As always, it's about the audience and what your product/service will do for them. My suggestions:

    Your style. Your way.
    Be bold. Be beautiful.
    Feminine and fearless
  • Posted by SteveByrneMarketing on 7/30/2013 at 1:48 PM Accepted
    Does your business name (brand) include the word "fashion", or another word that indicates you are starting a "fashion line" company? Without knowing your name, here are a couple of directions for you to consider ..

    Back To Paris* Style, Today

    A Touch of Modern Paris*, Yesterday

    (*pronounced as pa-ree in all spoken communications)
  • Posted by josephmcelroy on 7/30/2013 at 7:09 PM Member
    Your F-words - Fashion, Feminine and French.
  • Posted by scarfnerd on 7/30/2013 at 7:35 PM Author
    It doesn't include fashion in it. It's my name which happens to have a French history and the city I am in

    I am wondering if I threw everyone off by mentioning French and retro

    What if the clothing was modern feminine - would it invoke a different sense - to help guide the tag line
  • Posted by SteveByrneMarketing on 7/30/2013 at 10:00 PM Member
    If your "name and city" are your brand name, you need to state what you do (fashion) in the tagline, e.g. "Feminine Fashions For Modern Style".

    If "Modern Feminine" is your brand name, then something like ..

    Just Right Edgy Fashions
    Edgy Fashions in French Flavors
  • Posted by Moriarty on 7/31/2013 at 1:52 AM Member
    Fashion Flowing like silk
    flow like silk
    summer breezes, elegant curves

    any better?
  • Posted by scarfnerd on 8/6/2013 at 6:06 PM Author
    Thank you everyone! Keep them coming! I am thinking over your suggestions. @Moriarty -thank you for those suggestions -really good points!

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