Know-How Exchange : Taglines/Names

You didn't tell us what the name of the company is or who your primary target customer is.

Green is certainly good, but people hiring a cleaning company will need to be reassured that you do a great job of cleaning FIRST, before you get into the [secondary] benefit of "green."

Ask yourself what unique and important benefit you provide that sets you apart from your competition -- other than "green."

"All Natural" means everything from handmade herbal cleaning solutions to commercial chemicals that are "safe(r)". By any chance, is there any certifications for green cleaning in the UK (a seal of approval, for example)? Do you have any testimonials from people who not only loved your spit-spot cleaning but also loved the "all-natural" aspect? For example - "My last cleaner was wonderful, but every time after they left I was in a coughing fit for days...".

Clean and green would be rather over-used. However the advantages of using friendlier cleaning agents is not wasted. A friend visiting Jakarta had his room sprayed for mosquitoes so that it would be comfortable for him. The smell of the spray was so penetrating and the chemicals so caustic that he couldn't sleep after that and a mosquito would have been a pleasure by contrast.

Whilst you have had two responses, and Jay's thoughts are important to note, neither of them have taken the step of attempting a few taglines for you. Which is, after all, why you asked the question. My suggestions won't necessarily be a good fit, they will do for a start and you may comment as to which fit and which don't. That way we can feed your thoughts back in and start getting somewhere.

Come home to a cleaner greener home
Where your home is fresh and allergy free
Great for allergy sufferers as we use no nasties.
The gentle alternative to harsh chemicals.
It means more work for us but a nicer home for you.

Those'll do for a start. Mix and match [TM] - come up with your own suggestion using these as something to spring from. Let us know why none of them meet your needs, express that and we can come up with more.