Question

Topic: Taglines/Names

Clever Name For Healthy Weight Loss Program

Posted by Anonymous on 8/22/2013 at 10:23 AM ET 25 Points
I need a name for a healthy weight loss program that is medically supervised and focuses on long term health behavior changes
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RESPONSES

  • Posted by Moriarty on 8/22/2013 at 10:28 AM Accepted
    I presume you'll be some kind of coach? What successes have you had with patients in the past, what have they said to you - and what have they told their friends when recommending you? All of these are important elements in the formation of a name and tagline, along with any crucial geographic details.

  • Posted by copywriter on 8/25/2013 at 9:18 PM Accepted
    No one buys because of a company's name. Don't labor over it.

    Do you have a Unique Selling Proposition? That's much more critical than your name or tagline. Focus on things that are going to help you make sales.
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