Know-How Exchange : Taglines/Names

Now I'm no expert in immigration to India (or anywhere else for that matter - usually, it's been me emigrating). So what can you offer to someone like me who wants to emigrate to India (I love the food!). Given that there are no few immigration agencies, what makes yours the one to choose?

What have your previous customers told you about the service you provide, apart from the usual "Milap Joshi did everything he said and got us immigrated, we are so happy". Now, if you are the kind of person who does everything you say in a market where people don't do this - it would be enough. The point is to extend the hand of friendship, saying things that mean something to your prospects. You have to trust them first if they are to trust you quickly. This can be risky and you could lose one or two prospects - they will not be good prospects though. I take risks on this forum, extend my hand to those who I ought not to. I cannot know that in advance, and I get emails from the moderator because of it. As I say, they would not make good customers for me. Take heed: a good tagline can be difficult for some people. For your best customers, it's the very thing they need to reassure them that you're their man.

Now since I don't have this information, I will use my imagination instead. Standing outside Frankfurt airport having spent the night in a cargo aircraft. There was nothing more than my husband and two rucksacks. I know what it is to arrive somewhere with all the prospects in the world ... and it's raining.

The Gentle Hand - Immigration services the gentle way.
India Immigration Guide - meeting your immigration needs to the subcontinent.
Your India Scout - beating a trail for you through India's mystifying paperwork
Untangling India - helping you with the paperwork you need to make a new life.

There! Anything you could add to give these more dimension?

Who is your target audience? Where are they? How do they find you?

What's important to the target audience when seeking an immigration consultant? How do they make the decision to use one consultant over another?