Taglines/Names - Tagline for boutique from Anonymous: MarketingProfs Question 42119

Topic: Taglines/Names

Tagline For Boutique

Posted by Anonymous on 10/14/2013 at 4:17 PM ET 25 Points

Hi Guys,
I am starting an online lingerie boutique named TrulyYours. I am having a hard time deciding on a tagline for my company. Any suggestions?

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Posted by Moriarty on 10/14/2013 at 4:37 PM Accepted

Since you are TrulyYours, the very best way to differentiate yourself - that is to say put yourself ahead of the pack - is to be true to yourself. Whilst it's easy to say, it's darned hard to do - and my own has taken the best part of a year and a meeting with a venerable marketer.

The other way is slightly easier, and that is to look at your business from the point of view of your customers. What they'd expect to see and want.

In the meantime, how about

TrulyYours - lingerie that's close to you
Posted by Jay Hamilton-Roth on 10/14/2013 at 5:37 PM Accepted

Who specifically is likely to purchase from you? Why?
What are you offering that's noticeably better/different than the competition?
Posted on 10/15/2013 at 9:23 AM Author

Thank you for the responses. My goal is to offer my products to a vast variety of women. I would like to target a younger crowd who would like quality intimate apparel for a more affordable price. I agree that focusing my brand towards the customers point of view would be my best bet considering the name of the company.
Posted by Gary Bloomer on 10/15/2013 at 6:53 PM Accepted

Unfortunately "a vast variety of women" are not going to buy from you. Narrow your focus.