Question
Topic: Branding
Brand Visibility And Brand Awareness
Related Discussions
- Brainstorm Company Name
- Choosing Right Brand Name For Mens Attire Startup
- Need A Tag Line For A Medical Distributorship
- Tagline Needed For Onboarding With Start In It
- Updating Bad Tagline For Sales Training Course
- Newly Launch Brand Name Suggest
- Crm Tool Naming
- Measuring Brand Success
- Please Help Us To Find A Good Slogan
- Tagline For Photography/ Virtual Tour Business
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Branding)
- mgoodman 49,023 points
- Jay Hamilton-Roth 40,418 points
- Gary Bloomer 18,987 points
- Mike Steffes 7,012 points
- wnelson 6,940 points
- SteveByrneMarketing 6,741 points
- Peter (henna gaijin) 6,333 points
- Blaine Wilkerson 5,949 points
- cookmarketing@gmail. 5,150 points
- Mushfique Manzoor 3,978 points
- telemoxie 3,227 points
- ReadCopy 3,093 points
- Chris Blackman 2,605 points
- Levon 2,191 points
- SRyan ;] 2,159 points
- Deremiah *CPE 2,051 points
- steven.alker 1,894 points
I am a communication student doing a research for a company. Their question is how they can use an event to improve their brand visibility.
The starting point of my research is to define brand visibility. But I cannot seem to find any definition of what visibility encompasses. Also, what is the difference with brand awareness, to what extend can we talk about brand awareness, and to what extend can we talk about brand visibility?
I did not find much theory about visibility in any of the books I have. If someone could help me out, it would be much appreciated!
Beny