Question
Topic: Branding
Brand Visibility And Brand Awareness
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I am a communication student doing a research for a company. Their question is how they can use an event to improve their brand visibility.
The starting point of my research is to define brand visibility. But I cannot seem to find any definition of what visibility encompasses. Also, what is the difference with brand awareness, to what extend can we talk about brand awareness, and to what extend can we talk about brand visibility?
I did not find much theory about visibility in any of the books I have. If someone could help me out, it would be much appreciated!
Beny