Know-How Exchange : Taglines/Names

In order to come up with a catchy tagline it would be good to know the name of the club and any specific or unusual attraction(s) it may have for family fun. That sort of information would allow the tagline to be written to apply to this specific country club...playing off the name or some other specific attribute.

Who is the target audience? Where? Name of the club? Why do you feel you need a tagline? Where is your target audience going to see/hear it? How does the target audience find you or know you exist?

What about the club makes it family-oriented? What kind of fun? (Are you suggesting that serious golfers might want to go elsewhere?) "Family" and "fun" sound like generic buzzwords unless you have some substantive support for why they are unique to your club.

You'll find that in certain cirlces, for most people who either want to belong to a country club or who have the money to do so, the terms "family fun" and "exclusive" are probably mutually repellant. The term "exclusive" speaks more of the activities and leisure pursuits of the elite than it does of families.

If the club is "exclusive," who does it exclude? How/why is that a benefit to your target audience? Is it just that you are excluding people who can't afford the membership dues/fees?