Question

Topic: Taglines/Names

Naming Of Orthodontic Clinic

Posted by ajitdentist on 250 Points
I AM OPENING A 2 FLOOR ORTHODONTIC CLINIC WHOSE NAME IS SUPPOSE TO BE JAISWAL ORTHODONTIC AND DENTAL CLINIC BELOW WHICH MY BROTHER OFFICE IS THERE WHOSE NAME IS JAISWAL PROPERTY AND CONSULTANTS . IS THERE ANY NEGATIVE IMAGE WILL BE THERE FOR HAVING COMMON NAME
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RESPONSES

  • Posted on Accepted
    Could be a slight negative, because people who don't know you could assume that you own/run both businesses, and this could make you look less serious about each of them.

    As a separate issue, what benefit do you want to communicate to prospective patients? Isn't there a way to name your practice so it lets people know WHY they should choose you? Are you so well known that they will choose you just because of the name?
  • Posted by Moriarty on Accepted
    From my own point of view, and in distinction to Mr. Goodman, I do not feel that there is any dis-benefit to having two distinct practices in the building with the same name. Am I correct that your brother is running the other office? In which case, if either of you do excellent work, it will reflect on the other if you have any kind of interaction.

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