Question

Topic: Taglines/Names

Tagline For Realtor In A Crowded Marketplace

Posted by nicolelee001 on 10/29/2013 at 9:25 PM ET 250 Points
I am an Asian realtor in an area which has in the last two years has seen more Asian buyers than ever before. I am uniquely positioned to take advantage of this.

My background is a bit of a paradox. I grew up in Asia, but my mother tongue is English though I am fluent in Mandarin. I navigate between both worlds. Can hold my own in both Eng (worked for Fortune 100s) and Chinese settings. I can offer Sellers marketing in both languages (including marketing in China) very effectively as 40% of buyers are Chinese. The agents I compete with are agents who are from Mainland China and are culturally not adept to face Caucasian or English speaking clients. And most of them are from other parts of town - they dont live here, dont know this area! I live in this area.

What tagline can i use to reflect this as a benefit to sellers?

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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/29/2013 at 11:31 PM Accepted
    The Best of Both Worlds
    The East-West Advantage
    I Speak Your Language
  • Posted by Moriarty on 10/30/2013 at 9:54 AM Accepted
    From what I'm gathering here, you're working in China, in real estate. Your main competition is Chinese but can't handle Europeans.

    If my synopsis is correct, you have a huge advantage over them when it comes to these European (or English speaking) buyers. Which is where I would target your marketing in this instance. That means a tagline in English of course!

    So let's have a go:

    Your house in China
    Finding you a roost in China [that'll fox your competition!]
    Your new home in China found for you.
    Your New Home - I look after all the details.

    Are these any good? Is there anything you could add? Am I on the right page even??
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