Question

Topic: Taglines/Names

Tagline For Older Adult Conference!

Posted by leh79 on 10/31/2013 at 2:30 PM ET 125 Points
I need a tagline for an older adult volunteer conference that is being held at the Grand Hotel on Mackinac Island, Michigan next September(2014). We have used "Grand" in the title before and are trying to get away from that. Our volunteers are Senior Companions and Foster Grandparents from the state of Michigan. They are all limited income seniors 55+ who volunteer at least 15 hours in their communities. This is a conference that is very important to them, so we want to make it memorable!
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RESPONSES

  • Posted on 10/31/2013 at 4:23 PM Accepted
    Does the conference have a name? The tagline needs to work with the name to be most effective.

    Also, what is the objective of the name/tagline? Who is the target audience? What do you want them to do? Is this for prospective sponsors, prospective attendees, other?
  • Posted by leh79 on 11/1/2013 at 9:49 AM Author
    The conference is sponsored by the Michigan Association of Foster Grandparent/Senior Companion Programs. Our target audience is the volunteers themselves. We need a catchy tagline to make it memorable! Thanks for the input.
  • Posted on 11/1/2013 at 1:18 PM Moderator
    What exactly do you want them to remember? Why? What does success look like for you? Are you going to test the participants to see if they remember the conference? Is that the idea? If so, there are probably better ways to ensure memorability than a tagline.
  • Posted by leh79 on 11/1/2013 at 2:19 PM Author
    No, they'll be no testing. The fact is, these are all lower income volunteers who normally would not have the opportunity to stay at the Grand Hotel on Mackinac Island. Through our association, we make this possible. Just looking for a catchy title for our conference.
  • Posted by saul.dobney on 11/1/2013 at 2:32 PM Accepted
    The Best of Old Mich

    Time to give back

    Treasuring [Volunteers in] the Silver Years

    Working With Wisdom

    Care for the Caring Generation

  • Posted by Jay Hamilton-Roth on 11/1/2013 at 2:53 PM Accepted
    Your Community Thanks You
    Thanks For Caring
  • Posted by leh79 on 11/5/2013 at 8:38 AM Author
    Any other suggestions for a tagline for our conference?
  • Posted by Moriarty on 11/5/2013 at 11:03 AM Accepted
    Third age luxury
    The time of your life
    A splendid conference for those who've helped.
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