Question

Topic: Taglines/Names

Name And Tag For Indoor Playarea For Kids 1-9

Posted by epb.catering on 11/22/2013 at 5:35 PM ET 125 Points
I am a new father that is trying to start an indoor play area for my daughter. 2/3 Rooms available to rent for parties or functions. 2 seperate play areas; 1 for 0-3 year olds and a more advanced one for 4-9 year olds.
Like the idea of using 80s / 90s children shows as inspiration, but doesnt have to be.
Love the idea of an aminal logo.

Thank you everyone in advance.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/23/2013 at 4:03 PM Accepted
    If you want to decorate the space like a 80s/90s children's show (Pee Wee's Playhouse, anyone?) - that may work for your target audience (parents & children). But I wouldn't tie the name/tagline to the concept (to avoid legal name usage challenges or a "dated" feeling).

    Assuming you've done your homework, and understand who is likely to use your facility (instead of a local park or competitor's space) and when (parties, date nights, playgroups, or drop-in) - pick a name that reflect the values your clients would care about (and search for). Since it's local, consider including the region's (nick) name in your name (to be more easily found online): Omaha Kid Play (for example).
  • Posted on 11/24/2013 at 3:57 PM Accepted
    Have you completed a business plan and a marketing plan yet? If not, that's the place to start. If you do a really good job of those, it will be a lot easier to come up with a name and tagline that communicate your positioning benefit to the appropriate target audience. (Where are they? Who are they? What benefit would be most important to them? Etc.)
  • Posted by saul.dobney on 11/25/2013 at 10:54 AM Accepted
    Captain Invicible's Treasure Island

    Banana Bob's Animal Playground

    The Mighty Manimal Kingdom

    Kid's Adventureland (Call Now! Troll-free)

    Ogre Swampy's Shriek House

    Sulley's House of Screams
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