Question

Topic: Taglines/Names

Name For New Event Rental Company

Posted by priority8 on 11/28/2013 at 3:06 PM ET 125 Points
I am starting up a new business of renting items (items are a mixture of modern but mostly vintage items) for weddings, corporate functions, parties or photo shoots. My main (but not exclusive) target market is renting through wedding planers and to brides directly. I am looking for a catchy name for the company that would go along with my ideas for taglines. Something like the company name : "Rentals by Sandra" and the tagline: Vintage Elegance, Modern Chic. I was given some advice that it would be beneficial to me to have a company name that would be helpful in Google search optimization (so the suggestion is to at least have the word "rental" in my company name. Does anyone have any ideas for other company names and tag lines?
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RESPONSES

  • Posted by saul.dobney on 11/29/2013 at 4:12 AM Accepted
    Prop Shop - Rentals for weddings and events

    Sandras Event Hires / Sandra's Prop Hire - Objets d'Arts To Enrich Your Events

    ArtForRent / Art4Rent / Art For The Day

    Furniture and Frills - Rentals for Wedding Days
  • Posted by Jay Hamilton-Roth on 11/29/2013 at 8:52 AM Accepted
    One way to think about the name is to consider how people who don't know about you might try to find you online. They're likely to enter: Region + Wedding + Rentals, so one idea is to simply make your name a variation of this: Hollywood Wedding Rentals (by Sandra) or Beautiful Hollywood Wedding Rentals.
  • Posted on 11/30/2013 at 4:58 PM Accepted
    Where is your primary target audience? Unless your target audience already knows you, it's probably best to focus on the positioning benefit and location in the name, not on Sandra.

    How are people in your target audience going to find you? Do you have a marketing plan? A business plan? (Those should come before the name and tagline.)
  • Posted by Moriarty on 12/2/2013 at 8:33 AM Accepted
    Sarah's Vintage
    Postcards from the past
    Something begged, something borrowed, something vintage
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