Question

Topic: Taglines/Names

Modern Handmade Baby Quilt Business Needs A Name

Posted by Anonymous on 12/19/2013 at 1:19 PM ET 125 Points
I make modern baby quilts that are bright, colorful, modern, and fun as well as swaddlers, nursery decor, minkies, toddler blankets, etc. I would like a name that could grow with the company so that if I decide to wholesale or step into a market that doesn't include children, the name will still hold up. All of my products are made with accute attention to detail so while not necessarily a luxury product, the name should reflect the high standards I hold myself to. I'm very picky and a run-of-the-mill handmade business name like "Annie's Quilted Treasures" won't do. Please help!
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RESPONSES

  • Posted on 12/19/2013 at 4:55 PM Accepted
    FWIW, broad generic names are not nearly as effective as highly-targeted names. The more specific you can be regarding your primary target audience and the positioning benefit you promise (and deliver), the more effective the name will be.

    I know this means more work up-front for you, but it's the right approach if you want a name that will really deliver for you on the marketing front.

    "Wrapped in Comfort?"
  • Posted by saul.dobney on 12/20/2013 at 12:54 PM Accepted
    Huggles

    Cacoos

    Dainty (Quilts)

    Nestling / Finenest

    Rockabye / Rocaby

    Perfect Dreams
  • Posted by Jay Hamilton-Roth on 12/20/2013 at 3:20 PM Accepted
    Snuggle
    Cozy
    Q
  • Posted by Moriarty on 12/24/2013 at 12:59 PM Accepted
    Annie's Detail
    Detail Quilts
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