Question

Topic: Taglines/Names

Need Project Name - Heart Healthy Holiday Baskets

Posted by taylor_180 on 12/20/2013 at 4:18 PM ET 250 Points
Need project name - desperate. My sorority delivers fresh veggies, and fresh poultry to local family shelters, BUT we also include a free crock-pot... we are attempting the 'teach a man to fish' theory by equipping familes with food and the means to continue cooking healthy instead of donating just non-perisables. At first we thought of Cooking with Care, but there's no cooking on our end, the foods are delivered fresh. Any creative project name that embraces terms like 'Crock-pots', 'Holiday giveaway', or even 'Heart-healthy' is acceptable... thank you Marketing Community!!
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RESPONSES

  • Posted on 12/20/2013 at 4:58 PM Accepted
    Who is the name for? If we know who the target audience is, and what you want to communicate to them, we'll be able to come up with some great ideas. What do you want the target audience to think/do after they hear the name? Is it for donors or recipients?

    What's the purpose of the name? Why not just give them whatever you're going to give them? Why does it need a name? Why not "The Alpha Beta Gamma Holiday Basket?"

    I know we can help you, but it would sure help us if we knew what you're trying to accomplish with the name.
  • Posted by Jay Hamilton-Roth on 12/21/2013 at 10:57 AM Accepted
    Feeding For A Lifetime
    EAT: Epsilon Alpha Tau
  • Posted by rakesh_sethia80 on 12/23/2013 at 3:40 AM Accepted
    Food for Good
    Food that is Good
    Live Healthy
    Fresh Health
    Health Delivered Fresh!!
  • Posted by saul.dobney on 12/23/2013 at 12:12 PM Accepted
    Makebetter Food Baskets

    The Right Ingredients for Christmas

    Fresh-to-cook Food Parcels
  • Posted by Moriarty on 12/24/2013 at 12:54 PM Accepted
    Not Just Food!

    We Give, You Cook

    A Gift that lasts

    A Gift To Remember
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