Question

Topic: Taglines/Names

Looking For A Name

Posted by christine.smalley on 12/30/2013 at 12:52 PM ET 250 Points
I am starting a non-profit organization. The focus is on brain aneurysm and traumatic brain injury patients/survivors and families/caregivers of these patients. The tagline: Support, Education & Advocacy.
I am looking for a catchy name. ANy ideas???
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/30/2013 at 1:25 PM Accepted
    Who should the name appeal to?
    What's different about your NPO - compared to other similar organizations?
    Are you targeting a local population?
    What specifically is your organization providing?
  • Posted by christine.smalley on 12/30/2013 at 1:44 PM Author
    I would like the name to appeal to both the patient group and potential funders.
    There is currently no organization in my state and very few nationally, dedicated to this purpose.
    Services: peer and professional support groups, mental health services, emergency funding for families, a patient run business, educational opportunities for patients/professionals/lawmakers regarding early detection/treatment/rehab/resources, etc.
  • Posted by Gary Bloomer on 12/30/2013 at 5:55 PM Accepted
    I've worked in non-profits for almost three decades and you do NOT need a "catchy" name. Simply call your organization the (state or city name) Aneurysm and Traumatic Brain Trust. Just tell people what you do and who you do it for.
  • Posted by saul.dobney on 12/31/2013 at 6:22 AM Accepted
    Sad timing for the question given Michael Schumacher's injury.

    Traumatic Head Injuries Society (THIS as in Support THIS) / Association (THIA)

    Aneurysm and Brain Injury Trust (ABIT - Give ABIT)

  • Posted by Moriarty on 12/31/2013 at 3:43 PM Accepted
    I'm of the opinion that you need a name that engages, rather than "catches". After all, you'll want your sponsors to stay around!

    And your patients, too.

    How about

    Heads Up - getting your head around traumatic brain injuries. (A bit whacky, but well ... you did ask).

    Brain Trauma & Anurism Trust. or ... Brain Anurism & Trauma Trust (BATT)



  • Posted by woodspunk on 1/5/2014 at 9:01 AM Accepted
    Cerebrate / Noggin / Thoughtful
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