Question

Topic: Taglines/Names

Name Needed For Obgyn Practice

Posted by Anonymous on 1/5/2014 at 9:36 PM ET 250 Points
Hi guys,

Am needing to brainstorm a few ideas for a new OBGYN practice in my city and would really appreciate your input and expertise;

About the Practice;

- 5 OBGYNs working in conjunction with midwives
- Marketed a a new paradign in care (i.e. Specialists + Midwives working together)
- 30+ babies delivered per month
- Pre-natal and post-natal care

Maternity, Pregancy, Birth, Care are all buzz words.

This is my first time posting here and I really look forward to discussing this further.

Many thanks,
James
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/5/2014 at 9:48 PM Accepted
    Why not simply "CityName Obstetrics Team"?
    Or, any of the following:
    Helping Hands Obstetrics
    360º ObGyn
    Holistic Maternity Care
    Synergy Obstetrics
  • Posted by Chris Blackman on 1/5/2014 at 10:45 PM Accepted
    IS the term Obstetrics and Gynaecology a bit medical/clinical - or in marketing terms - a bit too product or service orientated?

    Perhaps appealing to the softer side might work. Ob/Gyn is all about Motherhood, or Parenthood, is it not? Would a name like (Placename) Motherhood Centre work in your marketplace? You haven't mentioned your location, but I infer from your Ob/Gyn terminology it's somewhere in the USA.

    A tagline along the lines of "Personalised specialist care from conception to early childhood" or "Personalised care from the very beginning of life"...

    Hope that helps.





  • Posted on 1/5/2014 at 11:02 PM Author
    Thanks for your suggestions Jay and Chris, I really appreciate them.

    I very much agree with the sentiment that Obstetrics and Gynaecology are a bit medical/clinical and even scary for first time mothers.

    It's really about finding a nice middle ground between clinical/professional and nurturing/caring in the name and I guess that's what we're having a bit of trouble with.

    I'm actually in NZ but assumed the majority of people around here would be American and more familiar with the OB/GYN terminology. Turns out you're just across the ditch anyway Chris!

    We would like to make it location-centric, but our direct competitor is Shore Birth (as in North Shore of Auckland) so the most obvious/best one here is already taken annoyingly :)

    I really like that first tagline - I think Personalised + Specialist really hits the nail on the head.

    Was tossing up Birth Place (domain is available too which is a bonus),

    - Birthing Partners
    - Birth Beginnings
    - Maternal Care
    - Birthing Partners
    - Gynaecare

    Would prefer to emphasise that hybrid/partnership between the specialist and the midwife.

    Some of the partners simply like Baby Doctors, but I think it gives the impression of Paediatrics rather than than OB/GYN.

    Again, I really appreciate your help guys. If you can offer any other advice i'd be so grateful!

    Cheers

  • Posted by saul.dobney on 1/6/2014 at 4:58 AM Accepted
    Pregnancy Partners

    The Baby Delivery Centre

    Bumps to Babies ObGyn

    Natal Care

    New Life Specialists
  • Posted by Moriarty on 1/6/2014 at 6:32 AM Accepted
    One further thought on differentiation is to state something that you do as a practice that few others do (or say they do*). Best of all is something that only you can do (or are prepared to do). Testing these for effectiveness in your market is essential.

    In the mean time, a few suggestions for you:

    BabyLanding
    SoftLanding [obscure but when used in context would make sense]
    Bumpcare
    Cares4bumps
    Gyncare [could be confused with gym]
    HelpingTheStork [lots of Europeans in NZ; they'll understand, especially with a graphic]



    (*This is less valuable but can set you apart until others catch up - by which time you wheel out your second differentiator and retain your lead in the market).
  • Posted by woodspunk on 1/6/2014 at 6:17 PM Accepted
    I am thinking instead of Maternal Care maybe make it one word. Maternicare ? I don't know, is that obvious enough?...Middoctor Birthing / Midwife M.D.
  • Posted by htethar on 1/9/2014 at 5:32 AM Accepted
    Cherish Life
    Warmth Embrace
    Perfect Moments
    Happiness Abound
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