Question

Topic: Taglines/Names

Lingerie E-commerce Tragline

Posted by stephanie.falcon on 1/28/2014 at 11:07 AM ET 250 Points
Hello,
I represent a very fast growing, funded lingerie startup (AdoreMe.com) that sells exclusively online. We're looking for a powerful tagline that expresses that we sell lingerie & intimates but that also empowers our female customers. Our brand personality is: Fun. Sexy. Empowering. Genuine.
We design our products in house, offer free shipping / exchanges & great customer care, and are positioning ourselves as a strong alternative to Victoria's Secret (same quality for fraction of the price).

Our former tagline was "the new face of lingerie"
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/28/2014 at 11:29 AM Accepted
    Why simply use your brand personality: "Fun. Sexy. Empowering. Genuine." or "Be Fun. Be Sexy. Be Genuine."?
  • Posted on 1/28/2014 at 1:16 PM Accepted
    For a quick answer, Jay's suggestion is great.

    If this is a really important issue, you might want to hire a positioning expert to guide you through an assessment of taglines and the impact they have on your primary target audience.

    What we, or you, like may not be what resonates with your target audience. And for a tagline that will define your company to the world (and especially to the women who will determine your success) you don't want to leave the decision to chance.

    There are some relatively quick and easy ways to test taglines before you own them. Why settle for subjective preferences?

    (Let me know if you need more info. Just use the email address in my profile.)
  • Posted by Moriarty on 1/28/2014 at 3:16 PM Accepted
    For the occasions when lace brings out the real you

    When lace is becoming [oh, how quaint!]

    When lace is the only option

    Where lace means everything

    You know it's what they don't see that counts.

    You know it's what they don't see ...

    ... what do you think ;-)
  • Posted by saul.dobney on 1/30/2014 at 5:27 AM Accepted
    Lushious Lingerie

    Love your body

    Slip into something more comfortable

    Dare wear and more

    The mistress of seduction

    Feel sexy

    Sensuality of desire
  • Posted by saul.dobney on 1/31/2014 at 2:31 AM Member
    Intimate Comfort / Intimate Luxury
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