Question

Topic: Taglines/Names

Renaming Help? Project Mngmnt Expanding To Events

Posted by Mayra on 2/2/2014 at 11:38 PM ET 25 Points
thnx in advance!

I've been doing project management & event planning throughout my 20+ years of employment experience (although not explicitly.)

In the last 3 years I branched out on my own and started working under "The Fragmented Kaleidoscope" and the tag= Because life doesn't come together neatly without a little help. backside of business card= Project & Life Management, organizing the day-to-day and everything in between... with style.

I've been doing project management which has included grant writing, organizing, coordinating a business & house relocation, oversight of construction projects and coordinating multiple tradesman. Some of my clients have then asked me to stay on and do "personal assistant" work. I have done event management and decorating and I want to expand in that area.

My question== I think I need to rebrand or rename. I think Fragmented Kaleidoscope may be too complicated or not very communicative of what I do, etc. What is a good name for "my type of business"???? I don't mind quirky or kitchy and would like something that stands out from what can often be seen an an inundated market. Looking for names, tags and even an explanatory line for the backside and/or feedback on what i'm currently using. Thnx!!
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RESPONSES

  • Posted by saul.dobney on 2/3/2014 at 4:03 AM Accepted
    Why not just Kaleidoscope - 'Fragmented' is a little bit of a tautology.
  • Posted by Moriarty on 2/4/2014 at 10:16 AM Member
    How about we put this the other way around, because you start with something that looks fragmented - yet you can get these diverse elements to fuse together.

    I'm thinking of stained glass - but it doesn't come out quite right! You can see the parallels.

    Kaleidoscope chemistry (not quite the right angle ... )
    Kaleidoscope cohesion (better)
    Kaleidoscope waltz (it's kinda what you do, right?)
    The waltzing Kaleidoscope


    What do you think?
  • Posted by kimdonald_88 on 2/4/2014 at 10:07 PM Member
    "Skyscraper's Aperture"
    tagline: "Providing assistance, opportunities and windows to a clearer view of successful life and business"
    You serves as the aperture which enable your clients to see the positive results of their planned business or transactions, aperture because not every person can sight the farthest thing which they want to reach by their eye-sight and you actually help them realize that it is not impossible for them to achieve their target goal, and you are there to connect them, helping them to see the wonderful colors out there. Skyscraper because you serves as a tall building where in advance you foresee every possibilities and positiveness of everything.
  • Posted by Mayra on 2/6/2014 at 10:57 AM Author
    @ Saul- I think using Kaleidoscope on its own isn't bad, definitely agree with dropping the Fragmented but I also feel like it may not translate anything to anyone about what I do or could do.

    @Moriaiarty- I fell like the continued play takes me somewhere to where I don't even recognize myself.

    @Kim- I think in this field people may feel i'm more of a photographer with the use of "aperture"
  • Posted by Mayra on 2/6/2014 at 11:00 AM Author
    I've toyed with "FK" but I'm also open to changing the name all together! I wouldn't lose any clients or reputation if I did so because the majority of my business thus far has been word of mouth/referrals. So for me I'd be open to starting fresh with something that was catchy enough to read like project, life and event management OR something more inclusive of events.

    Thnx!!!!!
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