Question

Topic: Taglines/Names

Need A Logo For A Small Soap Company.

Posted by mindylike on 2/5/2014 at 12:11 PM ET 500 Points
Earthen Bounty is a small soap company located in Wasilla Alaska. Our company goal is to be as earth friendly as possible, using seeded wraps and all paper packaging. Our soaps are free of chemicals, etc. We are in need of a catch-phrase (Is that what you call it?) and feel terms such as "all natural, etc" are redundant and everyone uses them. Our logo is to have the letters E and B overlaying themselves on a cracked rock OR some type of mountains...it's also a work in progress. Please help us with a catch-phrase to place on said logo and thank you so much!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 2/5/2014 at 4:52 PM Accepted
    So who is your target audience and what's the important, compelling and unique positioning benefit you offer them? What's important to them when they buy soap? When/how do they decide which brand(s) to buy? How are they going to learn about Earthen Bounty? Do you have a marketing/business plan?
  • Posted by Gary Bloomer on 2/5/2014 at 5:49 PM Accepted
    Do you need a logo or a better idea of who you'll serve and how they'll find you? The phrase you're talking about is called a tagline and its role is to help position you and your products as the logical first choice. Why would people buy from you? Who buys from you? How often do they buy and at what price point? These things matter and can help you refine your message.
  • Posted by mindylike on 2/5/2014 at 6:26 PM Author
    Our soaps and other body products are handcrafted, vegan-friendly, and healthy for your skin. Almost all of my customers are women but they buy for their men as well. Our soaps are sulfate-free and have no animal fats or oils. Most of our customers like the fact that I make these soaps so they are unique in design, recipe and can custom gifts to their liking. Would the tagline "Artisan Bath and Body Products" be a good tagline or is that too general....I get the feeling that "Artisan, Vegan-friendly Bath and Body Products" is too much?
  • Posted by mindylike on 2/5/2014 at 6:36 PM Author
    Although I wonder if I should include "Alaska" in the tagline for tourism? Say "Alaskan Handcrafted Bath and Body Products"?
  • Posted on 2/5/2014 at 7:53 PM Accepted
    "Artisan Bath and Body Products" tells what you do. It would be good to communicate a benefit or end-benefit the consumer can expect.

    Your response listed several FEATURES, but it didn't really lay out the basic positioning BENEFIT. The benefit tells how the customer will be better off, how they will feel (emotionally), or how the product will contribute to an important aspiration or goal of theirs. Features are more like product specs, ingredients or manufacturing technology.
  • Posted by Jay Hamilton-Roth on 2/5/2014 at 9:42 PM Accepted
    Who are you trying to sell your soaps to? Alaskans? Visitors?
    Is the fact that they're made in Alaska important to a purchaser? If so, why?
    How are your soaps better/different from other (similar) artisan soaps?
  • Posted by mindylike on 2/6/2014 at 4:16 AM Author
    I use high quality (expensive) oils in my products. I have a tourism line and it now strikes me that I can put a different tag lines on those referencing Alaska. A lot of artisan soapmakers use low quality oils (in their ingredient list so I know this) and their oil combinations do not even contain the proper acids for a truly moisturizing, healthy product for your skin. My soaps are handmade in small batches and not sitting on a cure shelf for years. Plus I use EXPENSIVE fragrance oils which sell quickly to those who can smell them....not a selling point for online business! lol. I bought handmade soap for years and mine truly is better. I can't come up with a single line to convey a all of the differences in the quality of my soaps.
  • Posted by Jay Hamilton-Roth on 2/6/2014 at 9:13 AM Accepted
    Smell & Feel The Difference
    Soapy Decadence
    Decadence in Every Bar
    Feel Luxuriously Clean
  • Posted by saul.dobney on 2/6/2014 at 12:42 PM Accepted
    (Soaps with) The Fragrance of Alaska

    (animal-free) wild Alaskan soaps made without cruelty

    Untainted, the natural fragrance of Alaska
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)