Question

Topic: Taglines/Names

A Slogan Or Tagline For My Business Card

Posted by lattekisses on 2/8/2014 at 3:06 PM ET 250 Points
Hi,
My name is Colette,i'm new in marketingprofs,i just registered.
i'm about to start a cake business from my house but i need a cake slogan or tagline for my business. The name of my cake business is "Brief Indulgence".
I hope the name is catchy for a cake business. Would really appreciate your help. Thanks alot
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RESPONSES

  • Posted by Gary Bloomer on 2/8/2014 at 3:34 PM Accepted
    Colette,

    If you're starting a food business from home, please look into all the local regulations about food preparation. If you don't have access to a commercial kitchen, find out what the local laws are about food prep and abide by them. Do this before you focus on tag lines or business cards.
  • Posted by Jay Hamilton-Roth on 2/8/2014 at 3:52 PM Accepted
    What's the meaning behind the name "Brief Indulgence"? Since the name could apply to anything, your tagline needs to make it clear, for example: "Delicious Custom Cakes". Also, are you planning to sell to a specific region, specific people (with dietary needs), or specific occasions?
  • Posted on 2/8/2014 at 6:26 PM Accepted
    There's a problem with the name: It doesn't tell people what you do.

    You need to start with a simple business plan and a marketing plan. Part of that will be your Positioning Statement; it lays out the reason people might want to buy what you have to sell. Without that it's very difficult to come up with a name or a tagline.
  • Posted by lattekisses on 2/9/2014 at 5:45 AM Author
    Thank you all for your comments
    @Gary Bloomer,i've checked with the local laws about it and there's no problem. Thanks alot
    @Jay Hamilton-Roth and @mgoodman, i understand what you both said and it's true. I'm planning on selling to specific occasions such as birthday cakes,cupcakes,cookies,anniversaries,christening ceremonies,in short special occasions.
    What if i call it "Decadent Indulgence", i really want the word "indulgence" to be a part of it.
  • Posted by Jay Hamilton-Roth on 2/9/2014 at 8:40 AM Accepted
    How about "Sweet Indulgence"? The word sweet is a clue to desserts. Or "Indulge Bakery"?
  • Posted on 2/9/2014 at 12:12 PM Accepted
    What about putting "indulgence" in the tagline, so you can clearly communicate what you're offering in the name?

    "Indulgence" by itself could be a bubble-bath, spa treatment, gourmet dinner, or any number of things. You don't want the name of the company to be ambiguous or confusing.
  • Posted by lattekisses on 2/10/2014 at 1:38 AM Author
    Thanks alot for taking your time to reply
    @Jay Hamilton-Roth,sweet Indulgence is a nice name,i guess the name Decadent Indulgence isn't good that's why i didn't here anyone comment on it
    @mgoodman,i totally understand what you're saying,but the reason why i want indulgence as part of my cake business name is because,eating cake and confections is a beautiful indulging act,its something you really enjoy,and gives a warm delicious feeling.
  • Posted by saul.dobney on 2/10/2014 at 4:44 AM Accepted
    Pure indulgence - Irresistable cakes and pastries

    Iced Indulgences - cakes to remember

    Baked Indulgence - special cakes for special days
  • Posted by madhusinghrana on 2/10/2014 at 12:29 PM Member
    I need a tagline or slogan for my art organization called 5 Elements etc and we make murals, paperweights and all other art related handcrafted things of home decor and coporate as well as gifting purpose things. Please help me with this.
  • Posted by lattekisses on 2/11/2014 at 5:18 AM Author
    Thanks alot @Saul.dobney, i really like the names and taglines you suggested,i'll definitely pick one out of the three. Thank you.
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