Know-How Exchange : Taglines/Names

(Aside: I'm a little concerned that your business name may make people think you're selling personal retreats, rather than simply vacations/business travel)

As for your tagline, who specifically are you targeting? Where are they located? Where are they likely to travel? Why? When? How? What do you know about travel that will clearly make you the "go-to" person for their needs?

Thanks for your response. At first I was concerned about the name giving that impression but I also believe that a get away is can also be seen as a retreat. One can retreat/get away in any fashion.

The majority of my clients are in the DC area and mostly travel to the Caribbean and to sporting events (e.g. All Star, CIAA, etc). I am also an event planner for non-profits; therefore, I also plan to target those non-profit organizations to service their employees and volunteer travel needs. What makes me the go to person? Well, I have been traveling and planning events for over 15 years in a wide variety of areas. I see myself as a generalist. I know a little bit about everything given the nature of my role but am choosing to focus on my niche market...non-profits and vacations.

Thank you all for your feedback. It has been helpful!!!

RETREAT - Rejuvenate Yourself