Question

Topic: Taglines/Names

Help Naming Our Flooring Company

Posted by Anonymous on 2/15/2014 at 7:40 PM ET 250 Points
My husband and I are starting a flooring company. We're starting out staining concrete but we want to be able to expand later on. He doesn't want to use our last name in it. We're having a mental block trying to figure this out so we could really use some outside advice!
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  • Posted by Jay Hamilton-Roth on 2/15/2014 at 8:44 PM Member
    It would help to know a few more details about your plans. For example: where are you located, who specifically are you targeting (home owners, contractors, business owners), besides staining concrete - are you thinking of specializing in just concrete, what expertise/specialness do you have that's important to convey, and what level of service (and assumed commensurate pricing)?
  • Posted on 2/15/2014 at 10:45 PM Author
    We are from Arkansas. We are targeting both home owners & contractors. My husbands works currently for his father doing audio care such as security alarms, home installments, direct tv, surround sound, just about anything. They have a good group of clients & know them all personally so he has a head start on clients. Plus there are not many flooring company's around us. At the moment he wants to start off just staining concrete. But after awhile he wants to hire some more people to help to do wood flooring, carpet and everything in between.
  • Posted by Jay Hamilton-Roth on 2/15/2014 at 11:52 PM Accepted
    If there's not many flooring companies around, then pick a name that makes it clear who you serve:
    Ashley County Flooring (for example). Your tagline would then explain your specialty (for now): Specializing in Concrete Staining.

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