Question

Topic: Taglines/Names

Whiteport Incorporated Taglines Please Help!

Posted by jongmanaois_08 on 2/17/2014 at 11:46 PM ET 250 Points
Our company is Celebrating its 5th Year Anniversary and we are going to make taglines each of us(the employees). Following are the Guidelines:
- Embodies WPI Mission, Vision & Corporate Values Statements.
- Projects an excellent and dynamic image for WPI
- Must be written in English
- Composed of Maximum of six words.

WPI Mission

We will continuously support and enhance the well being of our hard-working workforce leading to perfection in all areas of our operation.
We will steadfastly strive to provide good services to our clients through quality and timely delivery by pursuing excellence in our direct production system.

WPI Vision

To be one of the Major Players in the Construction Industry.To remain trusted in servicing the needs of our clients.We will continuously enhance a management vision to remain a strong partner in the development of our country and our society. GOD WILLING.

WPI Corporate Values

Customer Satisfaction
Quality
Pursuit to Excellence
Integrity
Social Responsibility
Long Term Focus
Empowerment
Bias to Result
Concern to People
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RESPONSES

  • Posted by saul.dobney on 2/18/2014 at 5:18 AM Member
    Working hard to make you happy

    Excellence through partnership

    Creating satisfaction through excellence

    [None of these describe what you do, or who you are, or what the customer would get...]
  • Posted by Jay Hamilton-Roth on 2/18/2014 at 8:10 AM Accepted
    Managing Efficient Construction Projects
    Efficient. On-Time. On-Budget. To-Specification.
  • Posted by Mike Steffes on 2/18/2014 at 8:21 AM Accepted
    Perfect Direct Production via Godly Empowerment.
  • Posted by Moriarty on 2/18/2014 at 1:29 PM Member
    Your construction needs met. Time and time again!

    Making your buildings, where and when you want.

    I'd like to ask what customers are saying about your business when referring you to others. Usually this offers a real insight into what people regard as your strengths.
  • Posted by jongmanaois_08 on 2/18/2014 at 6:56 PM Author
    - We Handle Impossible To Excellence!
    - Will.Power.Integrity. the WPI Instinct.
    - Home? Leave it to us!
    - We build. Your Dreams fulfilled.
    This are my own ideas on our taglines. Please feel free to suggest also and comment.
  • Posted by jongmanaois_08 on 2/18/2014 at 7:02 PM Author
    @ Moriarty. Taglines must be max of 6 words. Our clients are Land Developers. They Usually Say We Offer Quality Service but with a High Cost.
  • Posted by Moriarty on 2/19/2014 at 3:24 AM Member
    @Jongmanaois "Taglines must be of max 6 words" - who says? The bosses?

    "Boards of directors have gravely decided that the world must be on their side. I have urged them to make tests, to feel the public pulse. I have told them that people in general could neverbe judged by ourselves. some have listened and profited, some have scorned my opinions. Sometimes those who decided to judgethe world by themselves, succeeded. Four times in five they failed."

    That was spoken by Claude Hopkins in 1927; the principles he laid down 100 years ago are as valid today as Newton's Laws of Motion. Any successful internet campaign that uses money is based on his principles (or someone has come up with them from practical experiences of their own).

    Your taglines are for your customers, not your boss. If, that is, it is to be effective in communicating rather than an expression your boss' whim in informing the world of what he thinks.

    As to being expensive, I'm probably the most expensive marketer on the board - but I guarantee results for those for whom I work. That doesn't make me expensive to my customers, it means they get their money's worth - which is quite a different thing to being expensive!

    Would you like me to have another go?

    Quality Land Development. Guaranteed. [there! Only four words too ;-) ]

    Your land development needs met.

    Cost effective Quality land development [garbled - perhaps you can untangle it?]

    Quality land development guaranteed cost effective [the "cost effective" is a little coarse ... I've not had my coffee yet ... ]

    Mix 'n' match! [TM]
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