Know-How Exchange : Taglines/Names

Thank you

So who is the primary target audience? Where? Is it all the men in the world? Women who buy products for men? Where? Urban/suburban/rural? Demographics? Psychographics? Where does the primary target audience currently buy the products you hope to displace? Why would someone consider switching from a familiar/trusted brand to trying your new brand?

Do you have a business plan? A marketing plan? If so, it would really help us with the naming exercise if you could share key elements. If not, you should start with the strategy and the plan. The name should flow from that, not the other way around.

The primary audience is Men. To begin with in India but later other parts of the world also. These products are more likely to bought directly by men or decided by men with only the physical purchase being done by women. Urban men. More for the 30+ male (though obviously not barred for those below). This will be for the well to do upper class and upper middle class male. We intend to sell them through internet shopping sites. Some of the products are completely new so do not need displacement of an existing brands while others are existing as unisex products while our products have been customised for men. Hope this information helps.

Gunk

Debonair

Beaux

Lionsmane

Foxess

Sump Oil ;-)

Rajah

The Tiger

Did not really get what I was looking for. Thank you all so much, nevertheless for all the effort.

Hi Tayal, We're sort of guessing at what you might be thinking. If you give us feedback - what you like, don't like or other clues as to what you think you want, we can go again eg:

Satin

Tux

Striker

Diplomat