Question

Topic: Taglines/Names

Risque Tagline For Funky Print Shop

Posted by KopiKats on 2/25/2014 at 4:31 PM ET 125 Points
Business name: KopiKats
Our dilemma is how to make a print & sign shop "sexy".
We are starting up a new store printing the following products:
Signs..vehicle wraps, shop signs, wide format etc.
Printing..copying, business stationery, brochures, booklets, business cards etc.
Photo gifts: custom printed t shirts, photo mugs, mouse mats, phone cases & canvas prints etc.
Our store design is ultra modern...with workstations for clients to get involved in creating their own photo-gift designs on our design software, for us to print while they wait.
We're looking for a risque tagline that fits with our name and funky culture. Super friendly and fun. We liked "Practice safe design..use a concept" but think it might be too vague given what we actually do. Any ideas?
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RESPONSES

  • Posted by Gary Bloomer on 2/25/2014 at 6:24 PM Member
    How risqué are your typical clients?
  • Posted by KopiKats on 2/25/2014 at 6:40 PM Author
    Hi Gary
    We have a real mix..business people to alternative designers, I guess the question is how is the sense of humour in Miami? :)
    I'm thinking we should stay well away from the obvious nicknames for cats, if you get my drift :)
  • Posted on 2/25/2014 at 7:39 PM Moderator
    If it were my business I'd stay away from "sexy." It might be catchy to some, but I suspect others would be turned off by "sexy." Can't you compete based on your quality or service? How about reliability? Something relevant is likely to be more effective than a possibly-offensive but catchy innuendo.

    My $0.02 worth.
  • Posted by Jay Hamilton-Roth on 2/25/2014 at 9:26 PM Member
    By "sexy" do you mean "sexual" or "catchy"? Who's your target audience? How do you differentiate your services from your competition?
  • Posted by saul.dobney on 2/26/2014 at 3:32 PM Member
    The only thing we can't print? Just how ******* good we are!
  • Posted by KopiKats on 2/26/2014 at 6:04 PM Author
    We were thinking something memorable and witty. Our products and services appeal to both businesses and the public...we offer business printing & signs through to custom photo gifts. The idea is to be fun & interactive. A printer with a sense of humour!
  • Posted by KopiKats on 3/1/2014 at 11:13 PM Author
    Hmmm...my predicament too! Impossible to make printing FUN!
  • Posted by saul.dobney on 3/2/2014 at 6:25 AM Member
    We want all the graphic details

    Put some color in your life

    Purrfect printing
  • Posted by KopiKats on 3/2/2014 at 7:22 AM Author
    Hi Saul
    These are great...love the graphic details innuendo :)
  • Posted by KopiKats on 3/2/2014 at 7:49 PM Author
    thanks for all your comments, but didn't really get enough to work with so I have to close the topic.
  • Posted on 3/3/2014 at 8:22 AM Moderator
    Usually when you don't get "enough to work with" it's because the creative team either (a) doesn't understand what you wanted, or (b) isn't convinced you're pursuing the right strategy.

    Also, can you explain why yesterday you wrote "These are great" and then 12 hours later decided you didn't get what you wanted. Something doesn't quite add up. How many great options do you need?
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