Question

Topic: Taglines/Names

Need A Tagline For A Business That Does Everything

Posted by Prue on 3/6/2014 at 1:15 AM ET 250 Points
Hi there,

I own a business services company called Launch Team. We do pretty much everything you could think of to assist people launching a business or just wanting day-to-day business services.

We can;
-Source new products for you business
-Design Websites
-Do all your graphic design
-Manage for social media accounts
-Discover new ways of creating new revenue streams for older businesses
-Create Marketing Campaigns
-Design new products, get prototypes made
-Outsource Internationally

We just really do anything, so I need a tag line that gives the audience some kind of understanding about who we are and what we do, without being too generic or too specific.

Any ideas would help! :)

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RESPONSES

  • Posted by saul.dobney on 3/6/2014 at 3:09 AM Member
    Don't try to offer everything. Instead, offer things you are more expert in than anyone else, otherwise you have no focus and the customer doesn't know where to position you. If they just want a website, they look up 'website designer' not 'business-that-does-everything'.So which one of these is your single core important skill?
  • Posted by Jay Hamilton-Roth on 3/6/2014 at 8:06 AM Member
    What region do you serve? What specific skills/talents do you offer that makes you unique (other than a single point of contact for everything)? What do your existing & past clients say about the experience working with you? Why did they choose you?
  • Posted by Mike Steffes on 3/6/2014 at 8:06 AM Accepted
    Launch Team
    "Creative and Technical Business Services"
  • Posted on 3/6/2014 at 9:28 AM Moderator
    I question the strategy of positioning your company as the "do everything" solution. It sets up the expectation that you're not the best at anything.

    Take the comments above to heart and rethink your positioning approach. Start with a clear definition of your primary target audience and their most important unmet need.
  • Posted by GregM on 3/6/2014 at 10:31 AM Accepted
    Launch Team
    - Synergism defined.
    - Masters of Business Support!
    - Taking your business to the next level.
    - your business energized
  • Posted by zmvgoncalves on 3/6/2014 at 7:37 PM Accepted
    Launch Team

    Expending Solustions
    You name it, we do...
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