Question

Topic: Taglines/Names

Tagline For Fish Company

Posted by yitty on 3/10/2014 at 3:30 PM ET 75 Points
Hi, I need help with a tagline for our Fish company. We sell fresh and frozen fish items for retail and for institutions such as nursing homes, & schools. We're a relatively small food company that's been around since the 50's. Somehow we've managed till now without a real tagline. However, any and all ideas are greatly appreciated.

Thank you!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/10/2014 at 7:02 PM Member
    Why do you think it's time for a tagline? What message do you want to convey (other than you're small and been around awhile)? Why do people choose to buy fish from you? Where are they located?
  • Posted by Gary Bloomer on 3/10/2014 at 7:11 PM Member
    If you've been in business since the 1950s and have survived without a tagline, why do you think you need one now?
  • Posted by Prue on 3/10/2014 at 8:18 PM Member
    Whats your business name? This will definitely help us in creating a new tagline! :)
  • Posted by saul.dobney on 3/11/2014 at 4:50 AM Accepted
    Facilitating Fine Fish since the Fifties
  • Posted by yitty on 3/11/2014 at 11:37 AM Author
    A tagline can come in handy when creating advertisements. There's always difficulty in that area because there was never a clear tagline to work with.

    We like to convey that we care very much about quality, tradition, and flavor. It is a family-owned business based out of Brooklyn, New York.

    I'd rather not give the name of the company unless you think it's particularly necessary.

    Thank you!
  • Posted by saul.dobney on 3/11/2014 at 1:31 PM Accepted
    Brooklyn's Family Fishmonger

    From the sea to your step

    Sixty years of bringing fish to your table

    A-Star Seafood
  • Posted by Gary Bloomer on 3/11/2014 at 6:30 PM Accepted
    To convey quality, tradition, and flavor in your ads, simply tell your story. You do NOT need a tag line to do that.
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