Question

Topic: Taglines/Names

A Great Title Needed

Posted by sohaila01 on 3/16/2014 at 1:17 AM ET 250 Points
I am looking for just the right title and tagline to call my master program. It will be a 90 day program. I am a professional belly dancer and want to have the ordinary dancer become an extraordinary dancer with my 33 years of knowledge and expertise. My target audience can be dancers, as well as non dancers, age range between 18-55.
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  • Posted on 3/16/2014 at 8:33 AM Moderator
    You have come to the right place for naming and tagline ideas. But first we need to narrow the target audience to a more reasonable size. There are probably 3 billion people in the group you've described.

    And we need to understand what's on the minds of your prospective customers. So a few questions:

    Where is your target audience? They're primarily (or exclusively) women, right? Why might a non-dancer want your classes? What is the motivation for someone who would want your program? How will your services improve their lives? Is it strictly for self-satisfaction? (I know nothing about belly dancing.) Is there a spiritual component? What other activities is your ideal customer likely to enjoy?
  • Posted by sohaila01 on 3/16/2014 at 7:04 PM Author
    Yes, they are primarily women. I do believe my target audience are belly dancers, more amateur to semi professional that want to take their dance to the next level. But then again, it could go with any wanna be dancer out there. Perhaps a mom that wants to try something different or a gal or women self conscious about her body. This is where I get mixed up, I don't know if I should just cater to the dancer or all women for that matter.
    I was going to call it Ordinary to Extraordinary Now, become the dancer you were meant to be. But it's not clear enough. I need the title to be more direct I think.
    I think this could improve women's lives, by a different way to exercise or something that they have always wanted to do but didn't think they could, to lose weight, to be a better dancer if they aren't already. My ideal costumer would be a women between 18-60, working, likes to keep fit, open to try new things, adventurous. Motivation would be get more fit, get more active, try something new, they are bored with their exercise routine now. They want to take dancing to the next level, become professional and make money at it. Self awareness for the body, mind and soul, spiritual aspect.
  • Posted by Jay Hamilton-Roth on 3/16/2014 at 7:56 PM Accepted
    Do you already have a studio that you teach in (if so, what's is its name - since the master class may want to be connected to that name)?

    Do you want to include your region in your name (since you're likely teaching local women)?

    Would students take classes for improved fitness, improved self-image, or improved technical performance skills? While all of these goals may be desired, beginners would probably be worried about performing, and advanced dancers would likely already be fit. And jumping to making money dancing is another level above this as well.

    Is there a style of bellydance you'll specialize in (tribal, classical, modern, fusion, or something else)?

    What's the thinking behind your 90-day program? Is it 3 solid months (every day) of classes? Or 2-3 classes/week over months?

    Are you looking for a "goddess-y" name or something more "business-like"?
  • Posted by saul.dobney on 3/17/2014 at 4:06 AM Accepted
    The Pyramid Course in Belly Dancing - reach your peak

    Sands of Time Belly Dancing - master the ancient secrets

    Isis Dancing - become a bellydance goddess (thanks Jay)
  • Posted by sohaila01 on 3/17/2014 at 1:04 PM Author
    Yes, I do have a studio, it's called Sohaila's Academy of Artistic Dance.
    I want this to be an online program that women can take at the convenience of their own home, they would have one on one training with me with some of the package deals, I was going to have a master gold program and a platinum program.
    Now I am thinking something like: Ordinary to Extraordary now, The Dancers map-print to Success.Become the Dancer you were meant to be, quickly and easily from Home
    An easy to follow on line virtual program with proven effective resultsAre you a woman that is disconnected with her body. Are you a woman that wants to discover more passion and excitement? Have you ever wanted to become a belly dancer but didn't know where to start? How about a belly dancer that wants more. If you said yes to any of the above then you are at the right place. Lets face it, we ALL want to be the best dancer we can be right!? Imagine if you had a mentor to not only teach you belly dancing but to have an inspirational coach ALL in one place? If you said yes, then you are at the right place!
    Sohaila navigates you to the right direction through inspiration, guidance and mentorship, mapping out exactly what you need
    A Fun, Energizing, Uplifting and Unique Program for your Body, Mind and Soul!

    Am I on the right track? Is the title/tagline getting a bit more clear? I am trying to make an opt in/squeeze page and a sales page to go with this. I have started it, it was at 18 pages, I now got it down to 11 pages, but still too long. Any suggestions? Thank you so very much for all the help, the more I talk about this and get some more insight the more clear I am trying to get.
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