Question

Topic: Taglines/Names

Tagline Needed For "womens Wear" "fashion Brand"

Posted by Anonymous on 3/20/2014 at 5:24 AM ET 125 Points
1- WE BELONG TO AHMEDABAD CITY (INDIA)
2- WE ARE MANUFACTURER OF LADIES (WOMENS) DRESSES, DAILY AND PARTY WEAR.
3- WE ARE PLANNING TO START A NEW BRAND BY THE NAME “ARMAAN” ITS A SALWAR KAMEEZ DRESS MATERIAL SEMI-STICHED PRODUCT.
4- OUR TARGET CUSTOMERS ARE WOMEN OF NORTH INDIA,
5- THE BASIC CLOTH WE USE IS COTTON.
6- A TAGLINE/PUNCHLINE FOR THE SAME BRAND IS NEEDED.
6- AS OUR PRODUCT LANDS IN SMALL TOWNS OF NORTH INDIA WE PREFER A HINDI TAGLINE.
PLEASE HELP ME WITH A SUITABLE TAGLINE FOR THE BRAND “ARMAAN” , A TAGLINE THAT INDIAN WOMEN LIKES AND TRUSTS
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RESPONSES

  • Posted on 3/20/2014 at 7:29 AM Member
    SInce it is for women, and is in a small town and not a metro, you can go with something that is strong and engaging. Something that creates an aspiration in the minds of your target audience so that they relate to it and it builds upon them. Here are few lines that might help :

    1. Because YOU make the Difference.

    2.For the Woman in YOU.

  • Posted on 3/20/2014 at 7:43 AM Author
    we will prefer some thing in hindi if possible, as the women in touns are not so educated to understand english words very well.
  • Posted on 3/22/2014 at 6:25 PM Accepted
    Most of us are not fluent in Hindi. But the tagline should be meaningful to your target audience, and perhaps explain or amplify the name of the product. The more it can reflect your understanding of the target audience's aspirations or emotional payoff, the more effective it will be.
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