Question

Topic: Taglines/Names

Need A Tag Line Catering / Event Business

Posted by mmitch44 on 4/2/2014 at 9:45 AM ET 25 Points
I am in the process of starting an event-planning and catering business. The name of the business is Embelleished Events Catering. Belle is my daughter's middle name and would like to incorporate that in a tag line but don't want something too feminine as I am partnering with my brother.

Thanks for your time!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/2/2014 at 1:05 PM Accepted
    (Aside: you're likely to have problems with people finding your business, since you're using a "creative" spelling of Embelleished)

    Your clients won't care about your daughter's middle name. What they will care about is what you can do for them - that they can't get elsewhere or do themselves. Where are you located? Who specifically are you hoping will hire your services?
  • Posted on 4/2/2014 at 1:56 PM Accepted
    You need a different name for the business more than you need a tagline. Your target audience for this business really doesn't care about your daughter's name. They want to know what unique benefit you can deliver for them.

    Who is your target audience and what unique benefit do you deliver?

    Do you really think anyone outside the family will get that the name isn't just a misspelling?
  • Posted by Gary Bloomer on 4/2/2014 at 7:28 PM Accepted
    You're opening yourself up to lots of people telling you that you've misspelled embellishment.

    What do you see this tag line doing for you?
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