Question

Topic: Taglines/Names

African Safari Tagline

Posted by kaplat on 4/6/2014 at 10:59 PM ET 125 Points
I need a tagline for an African Safari operator specialising in mid to upmarket safaris
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RESPONSES

  • Posted by mgoodman on 4/7/2014 at 3:47 AM Accepted
    Who is the primary target audience? Where? What is the unique positioning benefit for that target audience?

    Why do you feel you need a tagline? What do you want it to communicate?
  • Posted by kaplat on 4/7/2014 at 4:58 AM Author
    The primary target is male and female in the 50+ age group, active travellers who do not want a mass-tourism safari. The company name is African Encounters and I want a tagline to make it clear that these are safaris but not run-of-the-mill safaris.
  • Posted by saul.dobney on 4/7/2014 at 5:39 AM Accepted
    Classic African Safaris / All-inclusive African Safaris

    Living landscapes of Africa

    Africa uncaged

    Visit the land where the lion runs free
  • Posted by Gary Bloomer on 4/7/2014 at 6:54 AM Accepted
    You may want to clarify what you mean by a safari and what your clients think you're offering. Do you want to appeal more to hunters, or more to photographers and sight seers?
  • Posted by kaplat on 4/7/2014 at 6:57 AM Author
    Game viewing in vehicles and on foot - not hunting and not specific photography.
  • Posted by mgoodman on 4/7/2014 at 9:58 AM Moderator
    African Encounters
    Safari Experience of a Lifetime
  • Posted by tcgren on 4/7/2014 at 3:11 PM Accepted
    Is there a special area of focus in Africa? Since 'Africa' is already in the name, I would use the 'real estate' in the tagline to focus on something other than country, maybe area if you have a focus.

    My ideas:

    A View to A Thrill Safaris

    Get Intimate with Nature Safaris


  • Posted by saul.dobney on 4/8/2014 at 5:26 AM Member
    A lions-eye view of ...
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