Question

Topic: Taglines/Names

Clever Name

Posted by nettiek42 on 4/8/2014 at 10:22 AM ET 25 Points
Hi! We run a 5K walk/run in memory of a friend. The money goes towards a shelter that was built in our small local town at the softball park in her name. We have done this on Thanksgiving for three years and called it the Turkey Trot. We are moving it to the summer because the weather doesn't always cooperate in the winter. WE are looking for a new catchy name. Any ideas or help would be great.
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RESPONSES

  • Posted by Gary Bloomer on 4/8/2014 at 1:35 PM Accepted
    Leave the name just as it is but add the word Summer at the beginning.
  • Posted by tcgren on 4/8/2014 at 10:58 PM Accepted
    July Jiggle
    Heatwave Hurry-up
    Summer Straggler
    August Odyssey
  • Posted by Gary Bloomer on 4/9/2014 at 6:11 AM Accepted
    If you change the name too much you lose 3 years' worth of visibility and share of mind.
  • Posted on 4/9/2014 at 10:01 AM Accepted
    Is it mostly the same people each year? If so, I second Gary's first response. You want to capitalize on the brand loyalty you've created.

    If it's mostly new people each year, you might want to do some research among the drop-outs to see why they didn't come back. This could be an opportunity to make some important changes and re-brand to emphasize those changes ... and perhaps get some of your rejectors back.
  • Posted by jstiles on 4/9/2014 at 11:24 AM Accepted
    toasty turkey trot
    sun run
    turkey sun run


    Also, maybe consider adding the memorial as a tag to help with transition

    ie:
    sun run
    in memorial of xxxxx
  • Posted by saul.dobney on 4/9/2014 at 2:04 PM Accepted
    Hotfoot Hop

    Jogging July / Jog for July

    5KDay
  • Posted by nettiek42 on 4/9/2014 at 2:07 PM Author
    Thanks for all the ideas. This is awesome.
  • Posted by tcgren on 4/10/2014 at 8:59 AM Accepted
    Good suggestions Saul....maybe a slightly different wording: HotFoot Trot
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