Question

Topic: Taglines/Names

Tagline Development & Availability

Posted by michaelle.serrano on 4/18/2014 at 2:11 PM ET 500 Points
I have a question regarding the tagline for my new company.

We specialize in providing high quality repairs for CT Tubes and High Voltage Tanks (medical components inside CT systems).

Company name is R-Tron Medical

Here are few newly created lines:

CT Tubes | High Voltage Tanks: Repairs you trust. Results you expect.

CT Tubes | High Voltage Tanks: Repair services you can count on.

We Repair CT Tubes + High Voltage Tanks Back to Life.

Your Trusted Source in CT Tube + High Voltage Tank Repairs.

Complete CT Tube + High Voltage Tank Repairs.

Please share with me your comments and feedback, and most importantly let me know where I can search to verify if any of them have a trademark or registered.

Warm Regards,

Mimi
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RESPONSES

  • Posted on 4/18/2014 at 2:23 PM Accepted
    For me the only one of your tagline candidates that makes the cut is:

    Complete CT Tube + High Voltage Tank Repairs.

    It's 7-8 words, which is on the long side, but not terrible; and 12 syllables, which is also on the long side, but not outrageous. It's also direct / to the point, without any "cute."

    The thing I'd look at is whether there's a way to be even simpler -- by referring not to tubes and tanks specifically, but to being a "CT System Specialist." (3 words, 7 syllables)

    As for checking for trademark registration, you should probably talk with an attorney about that. My non-professional "legal opinion" is that something like "CT System Specialist" would be a very weak mark, whether or not anyone has registered it. I wouldn't worry about it.

    Note: I am not a lawyer, and this is not to be construed as legal advice.
  • Posted by Jay Hamilton-Roth on 4/18/2014 at 7:55 PM Accepted
    Besides the tube and high-voltage tanks, are there other significant components that need fixing? If not, then simply: "CT Repair Specialists" (or as Michael suggested, "CT System Specialist").
  • Posted by michaelle.serrano on 4/18/2014 at 9:18 PM Author
    Hello,

    Thank you both for your feedback. With respect to your question regarding the repairing of other components, the answer is no. We only specialize in repairing just these 2 components of a CT system. Therefore, I feel that I would be misleading the community by stating "CT Repair Specialists" as it may lead to believe that we can repair all components versus these two?

    Thank you!

    Mimi
  • Posted by Jay Hamilton-Roth on 4/19/2014 at 8:58 AM Member
    CT Tube & High Voltage Tank Specialists
  • Posted by tcgren on 4/20/2014 at 5:28 AM Accepted
    The CT Tube and High Voltage Tank 'Doctors'
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