Question
Topic: Taglines/Names
Sf Maternity, Newborn, Baby Photography | Tagline?
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my business name is 'tallieimages' [one word], and tallie is the second half of my name (natalie), and I would love direction if adding 'photography' is too much/redundant or if it makes sense to include it as it says what my business is.
I am also looking for a tag line. I've just gone through a rebranding exercise with a designer for a new color palette/logo, and patterns to use in my marketing material. the exercise involved really defining what I am offering, who my "perfect" client is, and what my points of differentiation are. I will give you a bit of that here:
1. my offer: on location, natural light photography that is not pretentious but captures your family as you are. records those early moments and important milestones for generations to come.
2. perfect client: upper middle class, appreciate quality, value service, and don't follow the crowd. they are educated, are concerned with global issues, tech savvy, they volunteer and recycle, and love family, friends, great wine/beer! they are down to earth.
3. points of differentiation: because I am part-time (this is not my sole income) - I am available, and can take time with each client. I shoot on location, so I make it easy on them by coming to them. I make the session fun and relaxing - I strive to put everyone at ease so that images captured are natural interactions. I don't over pose newborns or use props. My goal is to make beautiful, natural images that can last forever.
I hope this helps with finding a tag line for my little business. thank you in advance for your time!