Question

Topic: Taglines/Names

We Need A Brand Name For An Eyewear Line

Posted by Anonymous on 5/6/2014 at 1:36 PM ET 125 Points
We are branding our own line of glasses to benefit our Cataract surgery charity. (Humanity without Borders) We need a name that is memorable and catchy without being tacky. We plan to possibly market this if it takes off so don't want to use name of practice or doctor.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/6/2014 at 4:20 PM Accepted
    Memorable for who? What type of glasses? Sold where? What age? Demographic? Style? Colors? Anything special about the design and/or materials?
  • Posted on 5/6/2014 at 4:26 PM Author
    I want the name to be catchy. Glasses for ages 16-40 Male and Female.
  • Posted on 5/6/2014 at 5:50 PM Accepted
    The target audience is way too broad. There are 2 billion people who fit that demographic, and you can't possibly reach or serve all of them. Better to pick a target you can actually reach. Narrower focus is better.

    Separately, "catchy" isn't nearly as effective as meaningful for, or relevant to, your target audience. What's the important and unique benefit they'll get? Why might they be interested? People rarely make purchase decisions based on how catchy a name is.
  • Posted by saul.dobney on 5/7/2014 at 2:19 AM Accepted
    Iris

    HwB

    Seamour

    Framex

    Clair de lune

    Xpecs

    Joule
  • Posted by tcgren on 5/7/2014 at 11:47 AM Accepted
    The Eyes have It
    Clarity
    BenSpex or BeneSpex (Beneficiary Spex)
    Spextocular
  • Posted by tcgren on 5/7/2014 at 11:48 AM Member
    CatEyes, to reference cataracts
  • Posted by halmunif on 5/8/2014 at 12:26 PM Accepted
    Eagle eye
  • Posted by halmunif on 5/8/2014 at 12:27 PM Member
    All eyes on me :-)
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