Question

Topic: Taglines/Names

Looking For Help To Create A "wow Factor" Tagline.

Posted by kairook on 5/9/2014 at 11:59 AM ET 125 Points
I'm looking for a tagline for a new manufacturing initiative called the Genesis Movement. This is a holistic approach to improve manufacturing by using people, process, product. The basis is to streamline manufacturing process to become more efficient to increase bottom lines, close the employment gap and create more diverse and better products.
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RESPONSES

  • Posted on 5/9/2014 at 1:45 PM Accepted
    The "wow factor" should be a reflection of the benefit for your primary target audience. And since your name doesn't give any hint of either the target audience or your positioning benefit, your tagline needs to carry the entire load.

    So who is your primary target audience? What is the unique positioning benefit?
  • Posted by tcgren on 5/9/2014 at 2:06 PM Accepted
    Manufacturing with Meaning
    Mindful Manufacturing
    Manufacturing the begins at the end, or, Manufacturing that begins with end in mind
    Feng Shui for Manufacturing
  • Posted by Gary Bloomer on 5/9/2014 at 4:58 PM Accepted
    Who is your ideal client or customer and which niche of manufacturing are you targeting? A one size fits all approach may seem appealing but the power lies in the specificity and alignment with the market's desired outcomes.
  • Posted by Jay Hamilton-Roth on 5/10/2014 at 8:18 AM Accepted
    Bottom-Line Better Manufacturing
    Simply Better Manufacturing
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