Question

Topic: Taglines/Names

Stain Removing Tagline/slogan

Posted by Anonymous on 5/19/2014 at 7:00 AM ET 250 Points
I have a newspaper article that has all black removed leaving only images without black in it, the idea is to show that the toothpaste removes coffee/tea stains now i need a tagline/slogan to reinforce the image for my submission

currently this is what i have
1. Zact Coffee / Tea Stain Remover.Conceal & Care.
2. Zact removes stains fast and lasts
3. Remove coffee stains, when no one else is around

all of which i find it very weak, please help
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RESPONSES

  • Posted on 5/19/2014 at 8:34 AM Accepted
    I don't understand the "story" you are trying to tell. The newspaper article is supposed to represent the "after" state, but there's no indication of the "before" state. Are you expecting to tell the whole story with a slogan?
  • Posted by Jay Hamilton-Roth on 5/19/2014 at 8:38 AM Accepted
    Imagine Life Without Stains
    Stained Teeth? (Bright) Zact Smiles!
  • Posted on 5/19/2014 at 9:03 AM Author
    Yes there is no before state just the item and the slogan, since its a newspaper the before state should be quite obvious
  • Posted on 5/21/2014 at 5:12 PM Accepted
    Hi,

    I would be glad to help but I don't understand the image description.
    As far as I see, the main product advantage is that it removes coffee/tea stains very well and on long term.

    I tried to create some messages for your add in the newspaper.

    Enjoy your Smile! ZACT makes it perfect!

    Addicted to WHITE? ZACT is made for your Teeth!

    Do you believe in white teeth after coffee or tea?
    ZACT makes that happen.


    Waiter: Coffee or tea?
    Client: It doesn't really matter. I have ZACT with me.

    ZACT - No stains, no worries.

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