Question

Topic: Taglines/Names

Need Catchy Title For Cybersecurity Webinar

Posted by laura.fagundes on 5/22/2014 at 1:50 PM ET 125 Points
Hi,
I need a catchy title for an upcoming webinar and my brain is just not working with me.

subject: Cybersecurity: mitigating risk, understanding legal framework & insurance

audience: c-level execs, usually the CFO, at small-to-medium sized businesses, some larger corps thrown in.

Often in technology or pharma/life sciences, though can be from any industry.

Thanks!
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RESPONSES

  • Posted on 5/22/2014 at 5:09 PM Accepted
    Help me understand why this target audience might go for a "catchy" title. How about one that clearly tells them the benefit for them of showing up for the webinar? It's the old WIIFM. How will their lives be better off after they've spent the time (and money?) on your webinar?
  • Posted by laura.fagundes on 5/22/2014 at 5:34 PM Author
    Yes- that's exactly what I'm looking for, just written in an interesting or catchy way- maybe I didn't make that clear, thank you for pointing that out.

    Something that stands out from the crowd, but that clearly articulates benefits. The attendees will learn the following:

    • Get a Handle on Practical Risk and Exposure
    • Understand the Latest Developments in the Legal and Regulatory Framework
    • Learn the Limitations of “Legacy” Insurance Policies
    • Explore the Newest Cutting Edge “Cyber” Products
    • Understand How To Enhance “Off-The-Shelf” Cyber Policies Through Negotiation

    The bottom line is that they will learn how to mitigate risk, and should a breach occur, be better prepared to deal with it- ultimately saving the company time and money. However, cybersecurity webinars are all around right now and to title something that addresses mitigating cybersecurity risk without adding in the other content would be too generic, in my mind. So how do I blend tons of complicated content into one interesting title?
  • Posted by Gary Bloomer on 5/22/2014 at 5:39 PM Accepted
    Most CEOs got to be CEOs by avoiding trite, meaningless, fluff-based, catchy clichés. I urge you to simply tell CEOs that you'll help them mitigate risk.
  • Posted by Jay Hamilton-Roth on 5/22/2014 at 11:46 PM Accepted
    (Aside: Your audience is likely more CTO than CEO/CFO, since these are the people who need to implement your policies/products.)

    Cybersecurity 2014 Briefing
    Cyber-Secure Your Business
  • Posted by Mike Steffes on 5/23/2014 at 8:10 AM Accepted
    Cybersecurity Brief: Risks, Insurance, Legalities, and Products.
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