Question

Topic: Taglines/Names

Tagline/slogan For A Small Group Travel Company

Posted by xplorephilippines007 on 5/23/2014 at 8:20 AM ET 250 Points
Hi, i just started a small group travel/tour company called 'xplore philippines', my target customers are based here in Australia, NZ, Europe and US

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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/23/2014 at 8:58 AM Accepted
    Can you give us some details about how your tours/knowledge compare to your competition?
  • Posted on 5/24/2014 at 7:43 PM Accepted
    Who are the people most likely to be interested in a trip to the Philippines? Where have they gone before? Why might they be interested in visiting the Philippines?

    Marketing communication, including the name and tagline, needs to attract the right people, so it's important that we really understand who these folks are and what makes them tick. How do they decide where to go and which travel company to trust?

    How will your target audience find you? (Or how will you find them?)
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