Question

Topic: Taglines/Names

Environmental Council Gala Naming Needed

Posted by gmatz on 5/26/2014 at 10:42 AM ET 250 Points
My organization is planning a 25 year anniversary gala and fundraiser. I am trying to come up with an appealing, catchy name for it that will create enthusiasm for attending. My organization is involved with reforesting projects, beach clean ups, litter control,
Reduce-ReuseRecycle. Any ideas are welcome. This gala will be in a beautiful outdoor park setting in south Texas. Thanks
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  • Posted on 5/26/2014 at 11:56 AM Accepted
    It's unlikely that "an appealing, catchy name" will "create enthusiasm for attending" the gala and fundraiser. What WILL create that enthusiasm is the sense that the cause is worthwhile and expenditure (of both time and money) is in line with their commitment to the cause (and at a level they can afford).

    Once you have that WIIFM identified, then coming up with "an appealing, catchy name" will be relatively easy.

    So for now, can you define the primary target audience for this event (and the communication value of the name)? Are these the regular supporters of the organization, or do you expect to broaden the appeal? And what's the name of the organization? Is it well-known in your area?
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