Question

Topic: Taglines/Names

New Property Tagline Needed

Posted by marius on 5/27/2014 at 11:23 AM ET 25 Points
Hello there! I will be working the PR for an upcoming hotel (no name yet). It will be an industrial conversion to hotel building with a focus on modern art inside and f&b restaurants in China. Would love some creative tagline and communication ideas from you fine folks!
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  • Posted on 5/27/2014 at 12:14 PM Accepted
    A tagline before the name is determined? Not a great idea. Ideally you want to develop them together, so the communication is clear, single-minded and specific. You might even want to involve a firm or consultant who specializes in naming (and taglines).

    Usually the process begins with a Positioning Statement that identifies the primary target audience and the unique positioning benefit for that target audience. Do you have those already?

    See: https://bit.ly/1lP6864
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