Question

Topic: Taglines/Names

Need A Tag Line For Dance/pilates/massage Company

Posted by Anonymous on 5/29/2014 at 1:01 AM ET 250 Points
I'd like something along the lines of their company encouraging healthy bodies through healing touch, exercise and dance. Their name is "axis of movement." They offer dance classes, pilates/yoga, and massage.

Redeveloping their website currently to be done Aug 1st
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/29/2014 at 8:45 AM Accepted
    Since "Axis of Movement" doesn't clearly articulate what the business does or who it serves, I'd suggest having the tagline make it clear (rather than "Encouraging Healing..." which is similarly vague). Why not use their existing tagline: Dance • Pilates • Yoga • Massage? You could add "of Weld County" (or another regional name) to help clarify the location.
  • Posted on 5/29/2014 at 9:31 PM Accepted
    Your tagline needs to tell people what the business does since the name doesn't. If the name were explicit about that, then you could reference an end-benefit (e.g., healing). As it is, I'm with Jay. Just lay out what the business does.

    Axis of Movement
    Dance • Pilates • Yoga • Massage
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