Know-How Exchange : Taglines/Names

We are opening a small business that will clean restaurant kitchens' exhaust systems, exterior building cleaning and concrete (parking lots, etc.) We are a spin-off of my father-in-law's business which has been one of the oldest and most reputable cleaners in our area. The family is well-known within the local restaurant industry here so we have a somewhat established reputation but we want the existing customers we are servicing (my F-I-L is giving us some accounts) to realize it's us.

We like funny/witty names but are wondering if we should do something associated with our last name (for awareness purposes) which is Parker or associated with my father-in-law's business name? We are spinning off from a company named Superior Steam (without a tag line).

Some reasons that clients choose us is for our reputation, high standards/quality and experience. We will be primarily business-to-business. We appreciate any help!