Question

Topic: Taglines/Names

I Need A Slogan For Air Conditioning Company

Posted by san_has08 on 6/6/2014 at 1:01 PM ET 250 Points
I am unable to determine the punch line or slogan which attracts the customers of Air Conditioning. I have few suggestions "Beat the Heat" or "where the satisfaction begins" or anything related to cooling and customers satisfaction
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RESPONSES

  • Posted on 6/6/2014 at 1:38 PM Accepted
    The real question is why you need a slogan at all. What's the name of the company? Does it not say what you do? Where are you located?

    It's unlikely a slogan or punch line will attract customers. If you have a unique and important positioning benefit, maybe that's what belongs in the punch line. It's that benefit which will attract customers, not a clever set of words.

    Why should someone hire you instead of a competitor? What makes you different and better? What do you want the punch line to communicate? To whom? (Who is the target audience? What do you know about them?)
  • Posted by san_has08 on 6/6/2014 at 2:03 PM Author
    The name of company is on its owner name. it is simple... it do telling about the work done by the company.
    I want to communicate related to satisfaction of customers... My targeted persons are the users of A/C
  • Posted by Gary Bloomer on 6/6/2014 at 7:15 PM Accepted
    No one cares about your company, they care about being cool; they care about their experience of being cool and comfortable in stifling heat and humidity. This means you need to focus on the customers' experiences NOT on how satisfied they are.
  • Posted by Jay Hamilton-Roth on 6/6/2014 at 8:45 PM Accepted
    If the name of the company clearly says you do HVAC or Air Conditioning only, then consider "Ahhhhh..!" But if it doesn't say what you do, your tagline needs to make it clear.
  • Posted on 6/6/2014 at 9:17 PM Moderator
    Target audience issue: There are millions of air conditioning users. You can't serve them all. Perhaps you can narrow the target audience so we can direct the communication at the right people. Residential or commercial? Where? Repairs, installation, or emergency service? What unique benefit do you offer?

    Separately, customer satisfaction (for others) is not what your customers want. They want you to solve THEIR problem. Can you do that? If so, why not communicate that?
  • Posted by san_has08 on 6/7/2014 at 6:50 AM Author
    I am residing in UAE and my targeted audience is owners of villas, Schools and Mosque. Work including from Installation , repairing to maintenance. As company indicates the complete work for Air -conditioning. I want a unique tagline brief and concise that can be remembered by the customers after advertising... as for different brands "For example- Have a break Have a kitkat"
    something like this.

    I have a slogan " Experience Healthy & Fresh Air With Us"

    will welcome more help
  • Posted by saul.dobney on 6/10/2014 at 3:27 AM Accepted
    Do you know how much money and how many years it took to make 'Have a break...' instantly recognisable?

    Cool breeze technologies

    Reliably Cool

    Step into a cool oasis

    Cool thinking

    Set the temperature for living
  • Posted on 6/11/2014 at 5:12 AM Accepted
    Beat the heat is not a bad slogan in fact it is simple but meaningful slogan and as an agent in Sweden on a call center company before at https://goexcellent.se/ our slogan is "Good service is equivalent to good performance"
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